Do you use testimonials to market your products and services?

Are you aware of the new FTC guidelines governing the use of testimonials and affiliate relationships for marketing purposes?

Do you know you offer wonderful products & services and now wonder how you will get the word out without testimonials?

If your marketing uses testimonials or affiliates, new regulations going into effect on December 1st, 2009 require significant changes to your marketing in order to stay compliant with the FTC. 

These regulations will directly impact entrepreneurs and marketers using what are now considered industry standard selling techniques—so if you use these techniques, it’s critical you have a strategy for staying compliant with the new guidelines.

“The FTC and YOU: 3 Easy Steps to Help You Market
Within the Guidelines”

September 03
A personal message from Michele DeKinder-Smith

You know your products and services offer a great value and great results, and everything you’re saying about your products or services on your website is absolutely true…but suddenly, the FTC has changed the rules, making the widespread use of testimonials to tell your story a “no go zone” – unless you can offer reliable proof of what your average customer can expect in terms of results when they buy your product or service.  Those who continue using testimonials and affiliates without proof past December 1st risk significant fines by the FTC. 

As soon as I heard about these sweeping new regulations, I knew I was uniquely qualified to help businesses make this transition. Why? Because I’ve been providing this kind of proof for Fortune 500 companies for the past 20 years.  I knew I had to help as many entrepreneurs as possible leverage the same tools mega-companies use to demonstrate the value of their products and make claims in their advertising. 

That’s why I hosted a FREE teleclass on December 9 at 3 pm EST called “The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines.”

In this critically important, information-packed teleclass, you’ll discover:

• Who will be affected by the new FTC regulations (yes, if you use testimonials or affiliates, your business could be on the list)
• How to be proactive in meeting the new standards (you can take a deep breath knowing you're doing everything you can to be compliant)
• How you can stay up to date on FTC regulations as they unfold, and show your customers (and the FTC) that you’re taking the new rules seriously
• How you can seize this moment to turn a potential CRISIS into an OPPORTUNITY—to set yourself apart from the competition, demonstrate your integrity, and grow your business

 

Those of you who know me know that I’m absolutely dedicated to the success of entrepreneurs. As an entrepreneur myself, a market research professional serving Fortune 500 companies, and the founder of www.JaneOutOfTheBox.com, I have years of experience in a wide range issues affecting sales and marketing, and I’ve seen firsthand how much impact the right information at the right time can have. 

Joining me on the call will be Kevin Houchin of www.SiteCompliant.com, “The Creative Business Lawyer.” Kevin’s an expert in legal issues faced by creative business owners and an advocate for people interested in maximizing creativity, building a business and protecting their intellectual property.

Together, we’ll lay it all out for you, in clear, straight-forward, easy-to-understand language—what you need to know RIGHT NOW to keep your marketing within the legal bounds, while also crafting a unique, compelling, and powerful marketing message for your products and services that underscores and validates your claims.  What might be considered bad news can actually be used to turn "lemons into lemonade" – you'll see how you use this historic FTC decision as a marketing advantage to grow your business.

Sign up below for instant access to the recording.

Wishing you success in the year ahead,

Michele DeKinder-Smith
Jane Out of the Box